On-Page Search Engine Optimization (SEO) in Thailand

What is On-Page SEO?

On-Page SEO refers to all measures that can be taken directly to optimize individual web pages in order to rank higher and earn more relevant traffic in search engines.  On-Page SEO including:

  • Page Titles

  • Meta Descriptions

  • Meta Tags

  • URL Structure

  • Heading Tags

  • Image SEO

  • Internal Linking

Page titles are one of the most important SEO factors on your website. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

Meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags are added to the <head> section of your HTML page.

Search Engine Friendly URLs for each of your pages is highly recommended. A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).

When writing articles on your website, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

Images are a vital part of creating quality, engaging content online. It is also important for you to place images on your page that are relevant to the text around it. Along with file name, alt attributes and image titles, search engines use the page content surrounding images to determine what the image is showing. It is an important signal used to determine relevance to a keyword used when searching Google image search.

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.