6 Digital Marketing Trends 2017 Can Boost Your Company ROI – This beginning 2017, we see that most of the trends will have to do with better content, increasing mobile device use and a personalized approach towards target audiences. Many of the trends for this coming year are not shocking, but they are often overlooked by marketers and executives alike.
Here are our top 6 digital marketing trends that we believe you should be focusing on to stay relevant in 2017 that can boost your company ROI:
1. Content Marketing Trends
The success of content marketing has been a mixed bag. It has given consumers entertaining, informative content. It has also seen a lot of rushed content published in the race to expand content volumes.
This increased competition has seen market leaders and innovators look for new ways to engage their audience, and developments in various technologies are helping to drive this phenomenon.
In 2017, content marketing become more successful engaging audience with Live Video Streaming. Live Video has suddenly become the internet’s popular king and for sure you can adapt it and start your business live video to gain your company ROI. Live video now accounts for 50% of all mobile traffic and 2017 has seen a huge rise in video sharing, and video content creation, particularly in the realms of social media.
Platforms such as Twitter (via Periscope), Facebook Live, Instagram Live and YouTube now make it easy for brands and businesses to connect with their fans and followers in real-time and get their message across by streaming live broadcasts and promoting them in advance, and as people’s thirsts for video stimulation increases, so will the need for live video content. According to reports, audiences tuned in for an average of 40 minutes without even realizing it. Live video broadcasting is expected to ramp up even more in 2017.
2. Mobile Marketing
Nowadays everything is mobile. There are currently 7.22 billion active mobile devices in the world – that’s more technology in the world than people, so it’s easy to understand the importance of mobile marketing and its relevance to an organization.
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. ArioMarketing also offers mobile marketing advertisement that can boost your company sales.
3. Social Media Marketing ( including Social CRM and Social Customer Care)
Social networks are now so well established, that there are now a core ‘top 5’ social networks which doesn’t change much from year-to-year. But, based on Statista, Facebook is still the most famous social network sites worldwide as of January 2017.
Trends in social media marketing are often controlled by the efforts of the social networks to monetize and this has seen Facebook and Instagram, in particular make changes such that businesses now need to ‘pay to play’ to get the reach needed to have an impact. They have continued to innovate in their targeting and remarketing options.
4. Paid Search Marketing (Google Adwords)
Google AdWords is the most important form of Pay Per Click and here Google has been pursuing their ‘Mobile-first‘ strategy by building out these features. Whether you are looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help. ArioMarketing as an official Google Premier Partner in Thailand offers you Google Adwords Package that can boost more of your company ROI.
5. Display Advertising (banners, retargeting)
Display advertising has not died yet. Display Advertising includes banners on publishers, ads networks social media including retargeting and programmatic. Google Adwords also offers various package for Google Display Advertising.
6. Search Engine Optimisation (SEO & Organic Search)
With Google always update the SEO techniques and algorithm, we also have to keep update with our SEO techniques. You can check the Latest Google Updates that Will Affect SEO in 2017.
As of January 10th 2017, Google will be cracking down on “intrusive interstitials“, which they have described as anything that obscures the main content, either prior to, during the user accessing it. They have given three examples of this, which make content less accessible to a user:
- Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.