Be There: We always need to be in front of our potential customers. putting our messages forward on multiple devices and platforms. Remarketing provides the ability to continue building customer relationships.

Be Useful: Most the times, users are on smartphones, some on desktop devices, sometimes they are curious and only looking for more information or related to industrial products or business , or competitors.

Be Quick: Speed matters, Landing pages and websites need to be mobile optimized and must have fast load times. 48% of smartphone users are more likely to buy from companies whose mobile sites or apps provide instructional video content.

Connects the dots: Brands win micro-moments by being there, being useful, and being quick. Make sure your marketing strategy is up for the challenge. You need to create new format of engagement. think about measurement in a way that connects the dots between screens and channels. And organizing your teams around this new way of thinking