Micro Moments are the moments where your potential customers go online, usually on smartphones, looking for moments, how to buy something, or they want to learn more about something, discover something or do something. These micro moments is very new concept and Google shifts the strategy from ppc to micro moments since years ago.
If you are able to catch them at the moments, you have very big chance to win the business. Basically, what you wanna do, find those moments, and to make sure, you depended on it.
Google categorize these moments into four basic categories and they are I want to know moments, I want to go moments, I want to do moments and I want to buy moments, When customers are exploring or researching, 66% turn to device for learning, 69% would like to buy from website which give them the answer easily
Be There: We always need to be in front of our potential customers. putting our messages forward on multiple devices and platforms. Remarketing provides the ability to continue building customer relationships.
Be Useful: Most the times, users are on smartphones, some on desktop devices, sometimes they are curious and only looking for more information or related to industrial products or business , or competitors.
Be Quick: Speed matters, Landing pages and websites need to be mobile optimized and must have fast load times. 48% of smartphone users are more likely to buy from companies whose mobile sites or apps provide instructional video content.
Connects the dots: Brands win micro-moments by being there, being useful, and being quick. Make sure your marketing strategy is up for the challenge. You need to create new format of engagement. think about measurement in a way that connects the dots between screens and channels. And organizing your teams around this new way of thinking