Basically , as business people, we are familiar and have a basic understanding what is our most important keywords, when we are talking about micro moments, we need to think about the keywords, that potential customers think and search them to learn something not necessarily buy them or they wanna go moments to discover
There are some resources to know about the keywords such as Google Keywords Planner which is amazing tool to look the keywords and find out how many times on average people used to search, what is complete competition and get some more related keywords. It is not everything that you need but it would be a great starting.
The next step is going put in your competitors, in SEMRUSH. This will give you the ideas of what your competitors are doing. If your competitors are bigger than you, they probably know what they are doing and they are probably going after keywords and traffic, that`s converting into leads and sales. So, you wanna make sure you look at your strategy before you come up with your own.
Once you have figured out their most popular pages, go take those pages and go put them in ahrefs.com. Ahrefs shows you how many links each of those pages have and you know whats is the hardest thing is, is to build links. So what you wanna do is go and look for the most popular pages that has at least amount of links. That means, those pages are focusing on first page of Google. Ahrefs helps you to learn why your competitors are ranking so high and what you need to do to outrank them.
Google gives you the free tool that helps you rank number one. It Breaks down all of your rankings. The keywords that your pages are getting traffic for, and even the positioning as page 1, page 2, page 3. It breaks down exactly where are your ranking.
It`s another free tool by Google. It breaks down keywords traffic from web, images, news. This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that are not popular yet but are climbing. So write about upcoming new keywords because you are not get traffic from them right away but in two three months, or even a year, you are gonna be dominating because no one else.